Kia bikewashes itself

“…perfectly capable of owning any road, but prefers to share it. After all, we started out making bicycles.” So runs the new ad for the 2011 Kia Sportage, a “compact crossover SUV”, which goes on to say “Sharing. That is how we can all drive change.” Umm, no. This is still a car, a fairly big one at that (by world standards), with all the problems and benefits inherent within. But don’t listen to me, see for yourself: